Most organizations have millennials and older generations as their primary audiences. This is since these generational cohorts hold such a massive buying power. But one should never ignore today’s young generation, aka the Gen Zers. They are now the youngest generation to enter the workplace, while some make up all traditional-aged college undergrads. They may have a few […]
Why Non-Profits Need More Gen Z in Their Organizations Read More »
Building a brand from the ground up is extremely challenging, especially if you don’t know how to run a successful business. This is common, especially for first-time business owners. Most of the time, new business owners struggle to come up with the best tactics to implement to ensure their business survives. If you are determined
Improving Brand Visibility Through Creative Digital Advertising Read More »
2020 is a historic year for many reasons. The pandemic had a major impact on just about every aspect of life. Its effects will continue all through 2021 and beyond, even with the recent announcement of available vaccines and plans to roll them out. Post-Covid, there are lessons about collaboration that can show how much we as
How the Pandemic Brought an era of Unprecedented Collaboration in the Private Sector Read More »
One of the most underrated business ideas in the 21st century is perhaps a stationery shop. Whether online or brick-and-mortar, a stationery store still rakes in the cash despite everything else going digital. And it makes sense: some people prefer working with their hands and some people prefer receiving gifts and cards that have a
The Stationery Industry: a Lucrative Business Opportunity Read More »
Many established businesses are successful because they always employ different strategies to win new clients. Finding leads and turning them into potential customers and later into loyal customers is no mean feat. Therefore, you should also learn tactics that can help you increase your customer acquisition rate. Here are innovative ways to win clients in
How Can You Win New Customers to Your Business? Read More »
If you are still relying on paper transactions, then please stop right this minute. Have you seen what the pandemic did to the world in just 10 months? The pandemic has a solution—a vaccine and stricter laws on protecting endangered animals. Climate change, rising sea levels, deforestation, and global warming… we are long past the
Saving the Environment One Digital File at a Time Read More »
The recent typhoon Ulysses, international name Vamco, hit the Philippine islands hard. It killed six and displaced almost 200,000. It submerged towns and ruined properties and livelihoods. Typhoon Ulysses, which made landfall only ten days after an equally powerful typhoon had ravaged the Philippine archipelago, is another testament to the life-threatening truth of climate change. Climate
Five Ways to Reduce Your Carbon Footprint Read More »
For thousands of years, tools and equipment have helped us increase the standard of living in various aspects of society. Whether it is plowing fields in an agricultural setting, crafting apparel, or building skyscrapers that will last decades, there’s no doubt that technology has made our lives more manageable and will continue making it easier.
How Will Artificial Intelligence Solve Global Energy Problems? Read More »
True enough, the coronavirus pandemic didn’t leave anything untouched. Many people thought that staying indoors and not traveling around the world during the height of the outbreak helped the environment “clear its lungs.” It did not. While there is less pollution in the air because of reduced motor vehicles and the cancellation of thousands of
The Impact of Covid-19 on the Environment Read More »
Digital marketing has been on a constant rise for the past few years. And with the coronavirus pandemic, it has been thrust in the limelight as a lucrative industry that can provide jobs to many displaced workers. What does it take to have a career in digital marketing? Skill Set and Know-how More than just
Careers in SEO: Is Digital Marketing Right for You? Read More »