These days, not all businesses happen face to face. With the pandemic forcing people to limit real-life socialization, many chose to do their business online. This led businesses to put their focus more on their online efforts and find other ways to communicate with their customers. But even before the crisis, businesses have already been taking advantage

Although everyone by now knows the protocols of wearing a mask while social distancing when at public places and regularly washing hands with soap and water—not everyone is aware of the importance of COVID-19 testing. As many individuals as possible, mass testing is crucial in ‘containing’ the pandemic and reducing the spread of the novel

We are already living in the future, which means various technological advancements are now readily available for us to use. While this has provided plenty of opportunities for commerce and the economy to grow, it’s undeniable that we can also see these innovations being applied in the world’s most important industries. One of these fields

With the rise of e-commerce, many people are now moving away from going to shops and buy online. This is thanks to the convenience that it provides to everyone. For example, you can buy what you want on your phone and have the delivery arrive at your door within 24 hours at the fastest. However,

Most organizations have millennials and older generations as their primary audiences. This is since these generational cohorts hold such a massive buying power. But one should never ignore today’s young generation, aka the Gen Zers. They are now the youngest generation to enter the workplace, while some make up all traditional-aged college undergrads. They may have a few

Building a brand from the ground up is extremely challenging, especially if you don’t know how to run a successful business. This is common, especially for first-time business owners. Most of the time, new business owners struggle to come up with the best tactics to implement to ensure their business survives. If you are determined

2020 is a historic year for many reasons. The pandemic had a major impact on just about every aspect of life. Its effects will continue all through 2021 and beyond, even with the recent announcement of available vaccines and plans to roll them out.  Post-Covid, there are lessons about collaboration that can show how much we as

One of the most underrated business ideas in the 21st century is perhaps a stationery shop. Whether online or brick-and-mortar, a stationery store still rakes in the cash despite everything else going digital. And it makes sense: some people prefer working with their hands and some people prefer receiving gifts and cards that have a

Many established businesses are successful because they always employ different strategies to win new clients. Finding leads and turning them into potential customers and later into loyal customers is no mean feat. Therefore, you should also learn tactics that can help you increase your customer acquisition rate. Here are innovative ways to win clients in