January 2021

Most organizations have millennials and older generations as their primary audiences. This is since these generational cohorts hold such a massive buying power. But one should never ignore today’s young generation, aka the Gen Zers. They are now the youngest generation to enter the workplace, while some make up all traditional-aged college undergrads. They may have a few […]

Building a brand from the ground up is extremely challenging, especially if you don’t know how to run a successful business. This is common, especially for first-time business owners. Most of the time, new business owners struggle to come up with the best tactics to implement to ensure their business survives. If you are determined