There’s no denying how digitalization and technology have helped several businesses from various industries in recent years. They have become all the more useful and relevant in transforming a business during this COVID-19 pandemic.
Small and medium-sized enterprises (SMEs) and big companies invest in digital tools and technologies in marketing their business and promoting their products or services. These make the management of an online marketing campaign a lot more seamless, accurate, and efficient.
If you’re running a business looking to ‘up’ your marketing game plan, here are top digital tools and technologies to utilize:
1. Google Analytics for Website Traffic
Google Analytics is one of the top free tools offered by Google itself. It is a web analytics service that helps digital marketers record, track, and report website traffic. Know that driving traffic to a website is crucial in generating leads and converting sales.
Through Google Analytics, you’ll see how your business website fares and who gets to visit your site. This data and information obtained from Google Analytics will help you track the progress of your online marketing campaigns and make the necessary adjustments.
2. Ahrefs for SEO
Search engine optimization (SEO) is one of the pillars of digital marketing. It’s the process of optimizing a website, creating relevant content, and building backlinks. The goal is to get the top ranking in the search engine results pages (SERP).
Online visibility can increase website traffic, which can then translate into plenty of business opportunities. As such, it’s best to use a comprehensive SEO tool such as Ahrefs in implementing your SEO strategies. It allows you to conduct keyword research, track your SEO ranking, and make a competitive analysis.
3. MailChimp for Email Marketing
Emails have long been used in the world of business. They serve as one of the best platforms utilized in business communication. In fact, 80 percent of digital marketers use emails to promote a brand and sell products or services.
For email marketing, it’s best to take advantage of MailChimp. It’s considered one of the top email marketing tools with over 12 million customers worldwide. It’s a top choice for business because of the availability of free plans, its self-service support options, and its longevity in the industry.
4. Trello for Blogging
Every digital marketer knows that content is king in the digital world. Why? When searching online, people look for content pieces, particularly articles or blog posts. This notion makes blogging paramount in promoting a business and its products or services.
As a digital marketer, it’s best to use the digital marketing tool called Trello. This platform allows you to manage content pieces in one place before they get published on websites. For instance, you can share blog posts on Trello before you post them on blog sites. That way, your marketing team can integrate keywords as well as edit and proofread the articles.
5. Hootsuite for Social Media Marketing
In this day and age, social media plays a crucial role in business. It can be instrumental to a company’s overall success. Why? Most people live and breathe on social media, whether Facebook, Instagram, or LinkedIn. Businesses can have a global reach, engage with customers, and do business via social media. That is where social media marketing comes into the picture.
It’s best to use Hootesuite as a digital marketing tool that allows you to have social media management. For one, it enables you to schedule your social media posts in advance. It also allows you to identify social media influencers who can help promote your business. Lastly, it enables you to engage with your customers in one dashboard.
6. HubSpot for Overall Digital Marketing
Digital marketing has never been this important, especially during the pandemic. There are various online marketing campaigns you can implement, such as those mentioned above. If you’re doing Internet marketing for your franchise business, it’s best to work with the experts who can manage your online campaigns.
Another way is to utilize a robust digital marketing platform such as HubSpot. It’s deemed a major player in business and marketing. HubSpot uses Customer relationship management (CRM) software. It allows you to access tools and technologies to help you monitor and manage your website, blog, SEO, social media, and emails in one place.
Modern tools and technologies have come a long way, as far as business and marketing are concerned. Take the digital resources mentioned above—from Google Analytics, Ahrefs, and MailChimp to Trello, Hootsuite, and HubSpot. They make digital marketing campaigns more seamless, accurate, and efficient. In the end, taking advantage of these digital tools and technologies will help a business thrive and flourish in the long run.
