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Innovative Strategies: Why Over-the-top Advertising is Worth It

According to an article by eMarketer, the number of over-the-top (OTT) video service subscribers may rise to 181.5 million this year, comprising 54.7 percent of the total population in the country. These numbers indicate that more viewers prefer watching through online streaming sites than on traditional cable TV. As consumers of online video streaming increased, paid […]

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Big Picture Planning: The Pivotal Role of Vendor Management

The services provided by partner companies can make or break an enterprise in the long haul. Vendor management plays a crucial role in maximizing company efficiency while reducing long-term costs through fair agreements with companies to keep. Vendor management plays a critical role in ensuring both quality and value from suppliers and service providers. The

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Small Business Management Tips & Tricks They Didn’t Teach You in Business School

Say you just got out of business school and decide it’s time to start your venture and a few months in you begin to wonder whether what you learned in school bears any merit. While most people will be tempted to close shop and opt for employment, there are a few tricks you can master

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The Modern Hiker’s Checklist: Guide to Avoid Getting Lost

%Hiking is a popular and perhaps one of the oldest hobbies in the world. It provides a lot of physical and mental benefits and allows one to immerse into and appreciate nature. However, hiking could be relatively dangerous, depending on where and when (weather and seasons) you’re hiking. In fact, there are about 50,000 Search

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Public hospitals and facilities

The Edge of Having Quick Access to Healthcare IT Services

A hospital, clinic, or any health institution can possibly have hundreds or even thousands of patients to tend to every single day. The gist here is that not all of these health service providers can actually monitor a patient’s condition round the clock. This is the reason why there is an increased risk of committing

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A Global Helping Hand: Outsource the Right Way

Let’s say you’re a start-up IT firm in Silicon Valley, or a software development firm trying to grow in Kansas City. Your team is overworked, and your eyebags aren’t getting any smaller either. What can you do to get some rest? Outsource! Outsourcing opens up funds and reduces attrition rates. Employees engaged in outsourced work

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bake shop owners

An Overview of the Health of Small Businesses in New Jersey

Like the rest of the country, small enterprises make up the bulk of companies that exist in New Jersey. In fact, it’s 99.6%, according to the Small Business Administration (SBA). The number of small-scale companies is now more than 800,000, employing about 1.8 million people in 2015. That’s nearly half of the total workforce in

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Digital Business Trends for Older Adults

There’s no denying that a business-savvy adult might know more about keeping a company afloat than their younger counterparts. A survey of 138,000 small businesses with less than 500 employees revealed that the third of these companies owned by people older than 55 stick around longer than other businesses. Older adults aged over 55 have 17 “cash

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Harness the Weather for Better Business

Extreme weather changes are happening more frequently in recent years as we experience global climate change. This affects not only our daily lives but the nation’s economy as well, as businesses – big or small – are affected in many ways. Weather events bring unique challenges to every business. They directly impact the geography, and

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