5 Marketing Mistakes Franchisors Should Watch Out For

After finalizing your franchise plans and models, packages, and opportunities, the next step is selling your franchise. But as with all marketing activities, selling your franchise can be quite costly and can take up a lot of resources, which is why you’d want to make sure that every marketing activity and resource you invest in […]

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Group of people using their smartphones

The Environmental Effects of Smartphone Creation and Disposal

For some people, buying a new smartphone is a treat. They get to keep up with the latest digital trend, experience the wonders of the newest technologies, and showcase their delightful digital purchase. Thanks to the ever-advancing field of information technology, smartphones are becoming a necessity rather than an accessory in today’s society. New technology

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businesswoman working on laptop and making calls

Things that Small Businesses Overlook Online

Customers online only want one thing: easy access to information. They want to search for a service and find a business that offers what they need. Naturally, they’ll check out the top results first. The difference between these results is how they attract potential clients to make them click through to their website. This is

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Advertising team working on a project

Innovative Strategies: Why Over-the-top Advertising is Worth It

According to an article by eMarketer, the number of over-the-top (OTT) video service subscribers may rise to 181.5 million this year, comprising 54.7 percent of the total population in the country. These numbers indicate that more viewers prefer watching through online streaming sites than on traditional cable TV. As consumers of online video streaming increased, paid

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Managers discussing while looking at files

Big Picture Planning: The Pivotal Role of Vendor Management

The services provided by partner companies can make or break an enterprise in the long haul. Vendor management plays a crucial role in maximizing company efficiency while reducing long-term costs through fair agreements with companies to keep. Vendor management plays a critical role in ensuring both quality and value from suppliers and service providers. The

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Business Management concept

Small Business Management Tips & Tricks They Didn’t Teach You in Business School

Say you just got out of business school and decide it’s time to start your venture and a few months in you begin to wonder whether what you learned in school bears any merit. While most people will be tempted to close shop and opt for employment, there are a few tricks you can master

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pair of hikers

The Modern Hiker’s Checklist: Guide to Avoid Getting Lost

%Hiking is a popular and perhaps one of the oldest hobbies in the world. It provides a lot of physical and mental benefits and allows one to immerse into and appreciate nature. However, hiking could be relatively dangerous, depending on where and when (weather and seasons) you’re hiking. In fact, there are about 50,000 Search

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Public hospitals and facilities

The Edge of Having Quick Access to Healthcare IT Services

A hospital, clinic, or any health institution can possibly have hundreds or even thousands of patients to tend to every single day. The gist here is that not all of these health service providers can actually monitor a patient’s condition round the clock. This is the reason why there is an increased risk of committing

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