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Many established businesses are successful because they always employ different strategies to win new clients. Finding leads and turning them into potential customers and later into loyal customers is no mean feat. Therefore, you should also learn tactics that can help you increase your customer acquisition rate. Here are innovative ways to win clients in […]

True enough, the coronavirus pandemic didn’t leave anything untouched. Many people thought that staying indoors and not traveling around the world during the height of the outbreak helped the environment “clear its lungs.” It did not. While there is less pollution in the air because of reduced motor vehicles and the cancellation of thousands of

Digital marketing has been on a constant rise for the past few years. And with the coronavirus pandemic, it has been thrust in the limelight as a lucrative industry that can provide jobs to many displaced workers. What does it take to have a career in digital marketing? Skill Set and Know-how More than just

Chances are that your jaws will drop looking at all the great works of Leonardo da Vinci (1452 to 1519), from the intriguing Mona Lisa to The Last Supper (arguably the world’s most reproduced painting). But thinking past the exceptionally gifted Italian artist to uncover the polymath who contributed greatly to the world of medicine could be a challenge.

chThe world can be explained by science. And depending on science can help decision-makers and individuals come up with ways to better the future. However, it is worth acknowledging the truth that a lot of people shy away from this very discipline. They have this impression that science is only for the intellectuals and for

Technology is constantly evolving. Individuals and organizations continue to utilize modern technology in their daily activities. From personal devices, such as smartphones and computers, to systemic changes, such as centralized control systems and better communications channels, innovations have made a significant impact on how society operates. Although some might argue that technology does not play

Since the 90s, affiliate marketing has been an incredible source of income from the comfort of one’s home. An affiliate connects to the Internet to promote a business, and they earn a piece of the profit for the sale they make. The concept is similar to commissioned sales. The difference is that affiliate marketing drives

About 30% to 40% of the world’s population are introverts. These are people who recharge their energy through solitude since their environment can overstimulate them. They also prefer smaller crowds and deep conversations, as others can drain their strength quickly. If you’re an introvert, then you know that your home is enough. However, you can

E-commerce has experienced a significant boost as lockdowns and movement restrictions strain other industries. According to a recent World Trade Organization report, there has been a marked increase in online sales and transactions since COVID-19 started becoming more widespread. When you can’t go outside to buy essential goods and other materials, you turn to the

Running a business is not easy. You will face a lot of tough challenges ahead that may hamper your business’ growth and may even threaten the survival of your business. You cannot predict the future, but knowing what may happen can help you adopt measures to protect your business. Here are some of the common pitfalls