google search results

Does Above-the-Fold Content Matter in Google Rankings?

By now, various industry studies and results show that local SEO (search engine optimization) works. It has one of the highest conversion rates of about 80 percent. Nearly 50 percent of the searches in Google these days are local-based, while at least half of the near-me searches translated to a visit to the physical store. […]

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How Technology Can Provide Connection and Entertainment

It has already been more than a year since the COVID-19 pandemic took the world by surprise. But despite that, many individuals are still trying to look for ways to adjust, especially when it comes to their daily routine, work setups, and the like. Fortunately, with the various breakthroughs in science and technology, it is

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truck driver

Retention Strategies: How to Keep Your Drivers Happy

The demand for truck drivers continues to increase as companies work harder to stay afloat. According to the American Trucking Associations, truck driver turnover has increased by 92% in the third quarter of 2020 as the industry started recovering gradually from the devastating aftermath of the pandemic. Most drivers switch jobs in search of better pay, benefits,

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forest setting

Five Everyday Tools That Help Protect the Environment

Today, we humans are contending with countless factors that are hindering the path towards environmental sustainability. While the struggles are authentic and apparent, there have also been plenty of efforts to combat climate change and other ecological roadblocks. Technology plays a vital role in realizing these hopes of a greener future. In fact, many of

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air pollution

Climate Change Facts Concerned Citizens Should Know

It’s frustrating whenever a climate change denier joins in the conversation revolving around the science of our exponentially heating planet. The facts are easily accessible, and these deniers choose to look the other way. If you have someone in your immediate circle who’s fallen prey to misleading information about Earth’s current state in relation to

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man holding digital marketing globe

Is It Really Easier to Solve a Maze than to Understand SEO?

Marketing is an integral part of running a business. But with the onslaught of modern technology, traditional marketing is no longer enough to keep your head above water. To stay ahead of the competition, you will have to adopt new skills and wield stronger weapons — in digital form. Nowadays, simply knowing digital marketing strategies

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